PKMA UMM: Professional Website Design for the Career and Alumni Center
Background
The University of Muhammadiyah Malang, with 34,000 students and an average of 5,000 graduates each year, has the responsibility not only to educate and graduate students but also to support their transition into the workforce, whether as job seekers or job creators. To achieve this, it is essential to strengthen soft skills competencies by providing various types of training, seminars, workshops, and guest lectures, while also connecting students and graduates with the business world. To accommodate and facilitate these activities, the institution known as the Student and Alumni Career Development Center (PKMA) was established in 2009.
Design Approach
The PKMA UMM website should create a professional, accessible, and functional experience, providing tools that help students and alumni with their career journey. This design will combine clean visual elements with intuitive navigation and advanced functionality, ensuring a smooth and enjoyable user experience.
Vision and Innovation
The vision behind the design of the PKMA UMM website is to become a platform that connects students, alumni, and companies efficiently, interactively, and informatively. By utilizing a responsive, modern design and leveraging CMS features for easy content management, this platform aims to provide an experience that is not only informative but also builds trust and engagement.
Unique Challenges Faced
In the world of career development, the main challenge is ensuring that the site conveys credibility and accessibility for both students and alumni. This website design will emphasize PKMA UMM's identity in a way that exudes professionalism, reliability, and transparency. Information such as job openings, career events, and workshops will be organized in an easily accessible manner.
Resolving Complex Problems
This website will feature a user-friendly interface for job searches, event registration, and real-time career updates. Additionally, interactive tools such as forms, clear call-to-action buttons, and organized categories will streamline the user experience. It will also include a robust search system and profile functionality for alumni and students.
User-Centered Design
The PKMA UMM website design should prioritize user experience, focusing on accessibility and ease of use for visitors. Features like job search, event registration, and career information updates will be easily accessible from both desktop and mobile devices. The clean look and responsive design will ensure that every visitor feels comfortable, with clear calls to action to boost engagement and conversions.
Meeting User Needs
Today’s students and alumni seek more than just job listings. They are looking for opportunities, learning experiences, and connections. This design will meet these needs by showcasing relevant content, such as success stories from alumni, upcoming career events, and articles on career development. A11y (accessibility) features will be enhanced to ensure that the website is accessible to all users, making it inclusive and easy for everyone to navigate.
Key Features:
Job and Event Search: Helps users easily search for job opportunities and career-related events with user-friendly filters.
Event Registration & Updates: Integrated event registration system that allows students and alumni to sign up directly for seminars, webinars, and workshops.
Alumni Profiles: A space for alumni to create professional profiles and share their experiences, providing inspiration for students seeking career paths.
Blog & Alumni Success Stories: Displaying articles and success stories about alumni who have made a mark in their professional fields, offering guidance and inspiration.
Responsive and Modern Design: Adaptive design for mobile and desktop, ensuring a seamless user experience across all devices.
Conclusion
The PKMA UMM website is designed to enhance user experience, provide easy access to information, and strengthen connections between students, alumni, and the industry. With a clean design and advanced functionality, this site will help PKMA UMM achieve its core mission of advancing the careers of students and alumni through a platform that is easy to use, trustworthy, and value-driven.
